Episode 6

From MD to Entrepreneur with Dr. Pranay Parikh | Creating Business Superfans

Honestly, all businesses need superfans. These are not only the people who will buy your products but also the right people you want to work with as a business owner. Superfans are a business’ loyal client base, which, in most cases, becomes your brand ambassadors. Imagine treating your clients so well that they tell their friends to come for the same experience. You will never spend on advertising any other time. It’s the squad that sends you referrals and sells the brand on your behalf. Learn how to get more of those superfans and keep them with our today’s guest, Frederick Dudek.

Frederick is the author of a best-selling book, podcaster, speaker, and sales & marketing executive with over 30+ years of experience achieving breakthrough sales performance results in domestic & global business markets. He has led corporate sales and marketing efforts in the SaaS industry. Frederick’s combined knowledge in Marketing, Sales Processes, Channel/Partner Relationships, SaaS Sales, Cloud Computing, Complex Consultive Selling/Negotiation, C-level Networking & Relationship Building has rapidly helped organizations accelerate their growth

curve. In this podcast episode, we talk about how to create superfans. You will enjoy how to make sales and how to have fun, something that you’ve always dreaded.

Key Highlights from the Show

[00:00] Episode intro and a quick bio of the guest, Frederick Dudek

[01:35] How Frederick’s idea of superfans came about

[02:39] Know more about Frederick and his passion for writing the superfans book

[04:36] Frederick’s foundation of sales

[06:25] The three types of salespeople

[08:03] Why numbers should be the last thing to talk about in sales

[12:45] How to get clients to know what they need

[15:57] Your good business experience will speak for itself

[19:24] What Frederick has learned in creating superfans

[26:41] Common mistakes people make when building superfans

[30:02] Frederick’s advice to medical doctors starting their sales side gig

[32:18] Pain points he has experienced in sales

[33:51] The one thing Frederick wishes to have put more resources into when starting his entrepreneurship journey

[36:12] How Frederick stays up to date and the sales training he recommends

Notable Quotes

● In sales, if you get down to numbers and specifications with your clients, you’ve probably lost the sale already. [08:03]

● A lot of times, clients don’t even know what they want. You must know how to help them decide as a salesperson. [12:42]

● Your business superfans are literally selling on your behalf. [15:08]

● Regardless of color and religion, human beings will crawl through broken glass for

appreciation and recognition for a good experience you gave them. [15:57]

● “Imagine” is a powerful sales word because it gets down to a customer’s mindset.

Salespeople should use it frequently because it changes the dynamics of the

conversation. [32:29]

About the Podcast

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Business Superfans Podcast
Freddy D Talks Ways to Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success

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About your host

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Frederick Dudek

When Frederick Dudek is not turning ideas into millions of dollars in global sales, the award-winning author, speaker, and top sales executive spend his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick’s mentorship and experience through his book, Business Superfans.

Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.

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