Episode 5

Practice Growth HQ | The Fine Art of Listening to Your Customers | Frederick Dudek

In this episode of Practice Growth HQ we discuss the fine art of listening to your customers, and how it can exponentially grow your business.

You’ll meet Frederick Dudek, author of ‘Creating Business Superfans’. In this episode, Frederick shares his insights on improving customer retention in your business through stronger relationships and the power of recognition in your network.  

If you’re eager to learn how you can keep more of your existing patients while increasing revenue, take notes as you listen to this episode! 

What you’ll learn: 

  • (07:10) Frederick unpacks the fine art of listening to your customers and shares how can it help you grow your business 
  • (13:10) Discover why learning more about your customers will keep them returning to you again and again
  • (17:10) Learn simple techniques for dramatically increasing customer retention
  • (19:26) Business Superfans: Find out what inspired Frederick to write his book plus a breakdown of each chapter  
  • (22:02) Your THREE Groups: Employees, Customers, and Business Alliance Partners. Find out how they work together to make your business a success
  • (25:18) Learn how to build bi-directional relationships with your business alliance partners (and why it’s so important)  
  • (27:01) Discover how an overpriced steak turned Frederick into a superfan of his local butcher (and how you can apply these same principles to your own practice) 
  • (31:14) Learn why giving your customers more is the most cost-effective marketing you could ever invest in 
  • (36:09) Why it’s important to treat your employees as well as you’d like them to treat your customers
  • Plus loads more! 

About the Podcast

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Business Superfans Podcast
Freddy D Talks Ways to Converts Your Customers, Employees, and Business Partners into Superfans for Bigger Sales, Broader Awareness, and Long-Term Success

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About your host

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Frederick Dudek

When Frederick Dudek is not turning ideas into millions of dollars in global sales, the award-winning author, speaker, and top sales executive spend his time inspiring others to achieve their highest business goals. Now you can receive the benefit of Frederick’s mentorship and experience through his book, Business Superfans.

Born in rural France, Frederick spent summers on his grandfather’s vineyard in France, where he developed a love for French wine. As a youth, he showed a strong aptitude for engineering and competed in drafting and design competitions. After winning numerous engineering awards, he became a draftsman working on numerous automotive projects. He was selected to design the spot weld guns for the 1982 Ford Escort car. That led to Frederick joining the emerging computer-aided design (CAD) and computer-aided manufacturing (CAM) industry, in which he quickly climbed the ranks.

While working for a CAD/CAM company as an application engineer, an opportunity presented itself that enabled Frederick to transition into sales. It was the right decision, and he never looked back. In the thirty-plus years Frederick has been selling, he has earned a reputation as the go-to guy for small companies that want to expand their business domestically or internationally. This role has allowed him to travel to over thirty countries and counting. When abroad, Frederick’s favorite pastime is to go exploring for hours, not to mention enjoying some of the local cuisine and fine wines.

Frederick is a former runner and athlete. Today, you can find him hiking various trails with his significant other, Kiley Kaplan. When not writing, selling, speaking, or exploring, he is cooking or building things. The next thing on Frederick’s bucket list is learning to sail and to continue the exploration of countries and their unique cultures.

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